DOT x TransferGO
The Cross Border Payments & Remittance Company
"The CPI (cost per app install) is 50% better than all other channels, including Google"
TransferGO provide remittance services including instant and very cheap money transfers from the EU and the UK to over 160 countries worldwide.
TransferGO approached DOT seeking a cost effective App Install Campaign to expand their market share. In particular TransferGO sought to drive growth in the UK to Nigeria remittance corridor, highlighting their new ability to offer transfers in the local Naira currency.
CPI (Cost Per Install) was to be the primary metric being evaluated against their existing marketing/advertising channels. When joining DOT, TransferGO were already using Google Ads alongside other traditional advertising channels.
App Install Performance vs Google
Installs in 30 Days