Case Study
DOT x TransferGO
The Cross Border Payments & Remittance Company
"The CPI (cost per app install) is 50% better than all other channels, including Google"
TransferGO provide remittance services including instant and very cheap money transfers from the EU and the UK to over 160 countries worldwide.
TransferGO approached DOT seeking a cost effective App Install Campaign to expand their market share. In particular TransferGO sought to drive growth in the UK to Nigeria remittance corridor, highlighting their new ability to offer transfers in the local Naira currency.
CPI (Cost Per Install) was to be the primary metric being evaluated against their existing marketing/advertising channels. When joining DOT, TransferGO were already using Google Ads alongside other traditional advertising channels.
The Challenges
TransferGO sought dramatic increases in app install volume, at low cost!
The Solutions
1. Access to DOT’s Diaspora Ad Network
Access to hundreds of premium websites across the African continent (#1 in Nigeria). Millions of readers, unlimited potential.
2. Campaign Strategy Included
DOT provided campaign strategy, A/B testing, and ongoing feedback to the TransferGO team.
Results Seen
+50%
App Install Performance vs Google
3,000+
Installs in 30 Days
“When expanding to new markets scaling immediately is always a challenge. DOT being one of our most trusted providers enable us to scale in the markets we need fast. We greatly appreciate the support they provide us!”
"We'd like to use DOT for many more new markets in the future"
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