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Privacy Policy

This privacy notice is issued on behalf of Opinion Token Ltd, so when we mention “we”, “us” or “our” in the privacy notice, we are referring to Opinion Token Ltd. 

Opinion Token Ltd is the controller and responsible for this website. 

We have appointed a data protection officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our data protection officer by email at [email protected]

If you have any questions about data protection please get in touch at 

[email protected]

When you sign up to the DOT Portal 

When you register with Dot, we will use your personal information to create your unique Dot account. This will allow you to create Dot interactive content. This content can subsequently be embedded within published webpages. Dot Portal users will also be able to monitor the interactions with this content and revenue generated. The details we collect from you when you become a member include your organisation name, organisation website, organisation logo the organisation email you register with, and organisation payment details. Dot will also collect the data around the types of widgets you create on our platform. 

We handle your personal data in accordance with the contract between us. 

To complete your membership application, we may share your personal information with our subcontractors who are involved in building and maintaining the Dot platform, payment providers, as well as potentially credit reference agencies that we use to assess fraud, credit and/or security risks. 

When you contact us 

When you contact us by email with general queries, we may also handle your

personal information (your name, contact details and the other details you provide to us) in order to provide the customer services you have asked us to. This for example could be when you ask us to provide more information about how to integrate Dot interactive content with your website, or explain how our advertising works. 

We rely on your consent to handle your personal information in this way. If you do not provide us with the personal information we request from you for customer services purposes, we may not be able to fully answer your queries. 

When you subscribe to updates from DOT: 

This section applies if you have opted in to receive marketing communications from us, or have previously expressed an interest in receiving marketing updates from us and not opted out. 

We will handle your personal information (such as your name, email address, postal address, telephone number and sector preferences) to provide you with marketing communications in line with any preferences you have told us about. 

When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes. 

If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote the success of your website and will not contact you unless we feel you would have a genuine interest in hearing from us. 

Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them. 

You are not under any obligation to provide us with your personal data for marketing purposes. 

You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at [ [email protected] ] or, where relevant, by

following the unsubscribe link shown in every marketing communication you receive from us. 

To make our site better: 

We will also use your personal information to provide you with a more effective user experience (such as by displaying articles and/or content we think you will be interested in). 

Our use of your information in this way means that your experience of our site will be more tailored to you, and that the information, recommendations and features you see on our site may differ from someone accessing the same site with a different history or browsing habits. 

We will also use your personal information for the purposes of making our site more secure, and to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. 

We process your data for this reason because we have a legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure. 

You can prevent us from using your personal information in this way by using the ‘do not track’ functionality in your internet browser. If you enable do not track functionality, our site may be less tailored to your needs and preferences. 

If our business is sold: 

We will transfer your personal information to a third 


  • if we sell or buy any business or assets, we will provide your personal information to the buyer (but only to the extent we need to, and always in accordance with data protection legislation); or 
  • if Opinion Token Ltd or the majority of its assets are acquired by somebody else, in which case the personal information held by Opinion Token Ltd will be transferred to the buyer.

We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the buyer of our business may not be able to provide services to you. 

In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation. 

Technical information and analytics

Information we collect about you: When you visit our site we will automatically collect the following information: 

  • technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform; and 
  • information about your visit, including the full Uniform Resource Locators, clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page. 

Information we receive from other sources: We are also working closely with third party advertising networks, analytics providers, hosting providers and search information providers from whom we may also receive general aggregated anonymous information about you. 

We will combine the information you provide to us with information we collect about you. 


Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to

improve our site. By continuing to browse the site, you are agreeing to our use of cookies. 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer’s browser or hard drive if you provide your consent. 

Cookie Purpose 

_ga, _gat, _gid These three cookies are added by Google Analytics to help track user behaviour on the portal 

dot-jwt This is a login cookie so we can track when a user is 

logged into the portal (this prevents users having to re log-in every 

time they refresh the page) 

dot_widget_vie ws This cookie enables DOT to keep track of the 

widgets a user has viewed on a page. This is so we can track 

unique widget views. 

Please note that third parties (including, for example, advertising 

networks and providers of external services like web traffic 

analysis services) may also use cookies, which we do not have 

any control over. These cookies are likely to be 

analytical/performance cookies or targeting cookies. You can 

block cookies by activating the setting on your browser that allows 

you to refuse the setting of all or some cookies. However, if you 

use your browser settings to block all cookies (including essential 

cookies) you may not be able to access all or parts of our site. 

Except for essential cookies, all cookies will expire after 2 years. 

Where is my data stored?

Many of our external third party contractors are based outside the 

European Economic Area (EEA) and will involve a transfer of data 

for processing outside of the EEA.

Whenever we transfer your personal information outside of the 

EEA, we ensure it is protected by making sure at least one of the 

following safeguards is in place: 

  • by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European Commission; 
  • by using specific contracts approved by the European Commission which give your personal information the same protection it has within the EEA; and 
  • where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. 

To keep this privacy policy as short and easy to understand as possible, we have not set out the specific circumstances when each of these protection measures are used. You can contact us at [ [email protected] ] for the details as to how we protect specific transfer of your data. 

All information you provide to us is stored on our secure servers or those of our third party data storage providers.

How long do we retain your data for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or legal requirements 

To determine the appropriate retention period for the personal information we hold, we consider the amount, nature and sensitivity of the personal information, the risk of harm from unauthorised use or disclosure of your personal information, the reasons why we handle your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. 

Your rights under data protection:

Request access to your data (commonly known as a “subject access request”). This enables you to receive a copy of the data we hold about you and to check that we are lawfully processing it. 

Request correction of the data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected. 

Request erasure of your data. This enables you to ask us to delete or remove data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your data where you have exercised your right to object to processing (see below). 

Object to processing of your data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your data for direct marketing purposes, research or statistical 


Request the restriction of processing of your data. This enables you to ask us to suspend the processing of data about you, for example if you want us to establish its accuracy or the reason for processing it. 

Request the transfer of your data to another 


Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data we are handling, as well as why we are handling it. If you would like to exercise any of these rights, please contact us using the details at the bottom of this notice. You always have the right to lodge a complaint with us or the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales. 

Websites we link to:

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates.

Our site connects you to different websites. If you follow a link to any of these websites or use our services, please note that you have left our site and these websites have their own privacy policies. 

We do not accept any responsibility or liability for these policies or websites. Please check their policies before you submit any personal information to these websites. 

Changes to our privacy policy:

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or post. 

Please check back frequently to see any updates or changes to our privacy policy. 


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected]