Case Study
DOT | Nairametrics
#1 for Business & Investment in Nigeria
![nairametrics-logo](https://dotaudiences.com/wp-content/uploads/2021/01/nairametrics-logo-300x46.png)
![Nairametrics.com](https://dotaudiences.com/wp-content/uploads/2021/01/Nairametrics.com_.png)
"With DOT we have grown revenue dramatically and received incredible support throughout"
Chimauche Njoku
Nairametrics is one of Nigeria's most prominent and respected publications with a focus on Business & Investment news. 10+ million monthly readers.
The Challenges
Nairametrics sought access to innovative new ad technologies allowing them to both grow revenue whilst maintaining a positive user experience.
The Solutions
1. Access to DOT | Smart Refresh
![SmartRefreshIcon SmartRefreshIcon](https://dotaudiences.com/wp-content/uploads/2021/01/SmartRefreshIcon-250x250.png)
Smart refresh technology increases paid impressions whilst maintaining incredible ad viewability
2. Access to DOT | Analytics Portal
![a-2729794_1280](https://dotaudiences.com/wp-content/uploads/2020/10/a-2729794_1280-300x256.png)
The DOT | Analytics Portal provides Nairametrics with superior insight into earned ad revenues and engagement metrics
Results Seen
+37%
Average Increase in Revenue
93%+
Ad Viewability of 93%+ on DOT Ad Units
"DOT are our trusted partners and we thank them for their reliable and effective service"
Chimauche Njoku