Understanding Interest Targeting in Advertising

What is Targeting by Interest?

Interests could also be referred to as Contextual Targeting.

Contextual targeting is a type of advertising that aims to match ads with the page's context (or theme). This approach helps ensure that ads are relevant to the viewer's interests, increasing the likelihood of engagement.

For example: NFT projects may wish to promote their campaigns to users who are reading about NFT-related content. This is made possible with Interests.

DOT offers 10 Interest Categories.

A/B Testing Interests

Running several campaigns targeting two or more Interest categories can often yield performance enhancements over time.

How To

To find Interests, go to 'New Campaign' > 'New Campaign' > 'Targeting'.