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Web3 Community Building: Best Practices

web3 community


Building communities in web3 is probably the core and one of the most exciting aspects of the decentralized web. Web3 technologies offer the potential to create communities that are decentralized, self-governed, and more engaging, opening so many opportunities for better governance and interaction on the web.

A thriving community frequently makes the difference between the success and failure of a project!

Why is it important?

Building an engaged community in the web3 space is important for a number of reasons! 


Communities can provide support and resources to help members onboard and learn about web3. This can be especially important in the early stages of adoption, when there may be fewer resources available.

When individuals are first learning about or trying to use emerging web3 technologies, they may have many questions and might not know where to find answers.

Communities can be a helpful resource in this situation because they can provide support and guidance to members as they navigate this new and potentially complex area.

A web3 community might offer resources such as documentation, tutorials, and forums where people can ask questions and get help from more experienced members. 

Education is, ultimately, the key to mass adoption! 


One of the great benefits of communities is the ability to bring people together with diverse backgrounds, skills, and perspectives.

When members with various backgrounds and specialties cooperate, they may share knowledge and work together to develop brand-new ideas, paving the way for an innovative, inclusive space. 

In the context of web3, this can be especially powerful. Web3 technologies are still relatively new but are evolving rapidly. A lot of room for innovation and creativity remains.

By bringing together people who are interested in and knowledgeable about web3, governance, or business, communities can create an environment from which solutions for real-world problems can emerge. 

Sense of belonging

Communities can also provide a sense of belonging and connection. In a decentralized world, it can be easy to feel isolated and disconnected, especially if you are working on a project or using a technology that is not widely understood or adopted. 

Building a community of like-minded individuals can help to alleviate this sense of isolation by providing a place where people can connect with others who share similar interests and experiences.

This sense of connection and belonging can be especially important in the context of web3, as people may be working on projects or using technologies that are not well understood by the broader community.

The promise of web3 should be about bringing people together in a meaningful way!


Finally, communities can be an important source of feedback and input for web3 projects and initiatives. By involving the community in decision-making processes, developers and organizations can ensure that their efforts are aligned with the needs and values of the community.

There are a number of ways in which communities can provide feedback and input. For example, they can participate in surveys or polls to share their opinions and perspectives on different issues.

They can also contribute to discussions and debates about the direction of a project or initiative, and offer suggestions for improvements or changes. 

comm building

Steps to building a successful community in web3

1. Define the purpose and values of the community

The first step in building any community is to define its purpose and values. It is important to clearly articulate the mission and goals of the community, as well as the values that will guide its decision-making and interactions.

It may be helpful to consider the following questions:

  • What is the overall goal or mission of the community?
  • Who is the community intended to serve?
  • What values or principles are important to the community and its members?
  • What are the expectations for behavior and participation within the community?

Answering these questions can help to clarify the purpose and values of a web3 community and provide a foundation for building and maintaining the community.

2. Build a decentralized infrastructure

Web3 communities rely on decentralized infrastructure to function. This may include decentralized storage solutions like IPFS, decentralized identity systems like Ethereum’s ERC-725, and decentralized communication platforms like Discord or Matrix.

It is important to carefully consider the needs of the community and choose the appropriate infrastructure to support them.

3. Foster participation and collaboration

Building a successful community requires active participation and collaboration from all members. This may involve creating opportunities for members to contribute their skills and expertise, or providing tools and resources that enable them to work together effectively.

It is also important to create a welcoming and inclusive environment that encourages new members to get involved.

You can do that by: 

  • providing clear guidelines and expectations for participation (for example guidelines for respectful communication, posting and commenting, and expectations for participation)
  • encouraging and supporting diversity
  • fostering open communication and dialogue
  • providing free resources and support (for example, PDF guides or video tutorials to learn more about web3)

4. Foster a sense of ownership and responsibility

This may involve providing incentives for participation and contribution, or creating a shared sense of purpose and mission. It is also important to establish clear expectations for behavior and to hold members accountable for their actions.

Recognizing and valuing the contributions of community members can be a powerful way to foster participation and collaboration. Consider ways to reward contributions, such as through badges or recognition programs.

5. Be transparent throughout the process

Keeping your community updated on the progress of the project is essential to maintaining their engagement. Successful web3 efforts frequently update and maintain a public roadmap defining short- and long-term goals.

Also, Twitter is where founders are active, and you can host Twitter Spaces and community gatherings to share the progress with your community.


3 Successful examples of Web3 Communities

1. BFF

BFF is a decentralized organization with a mission to help women and non-binary people get educated, connected, and financially rewarded in crypto and web3.

It is a community that makes space for both technical conversations and emotional vulnerability. 

They created micro-communities in Discord, such as SuperCreatives – for artists, writers, and creatives to share their craft with the community. The point of micro-communities is to cover a variety of different topics and areas of expertise, all with the goal of elevating the potential and power of the community. 

They are also organizing IRL events for the holders, some in partnership with other web3 communities. This way they show they are dedicated to contributing to the growth of web3, while also bringing the members together for the much-needed face-to-face connection.  

BFF is building a sustainable brand to make an impact in the real world, while heavily contributing to the web3 space. 

2. Dark Forest

Dark Forest is a decentralized real-time strategy game built on the Ethereum blockchain. It is set in a universe where players must explore, build, and conquer in order to survive.

The Dark Forest community comprises players who are interested in playing and competing in the game, as well as developers who are building new applications and integrations with the Dark Forest platform. 

The game requires you to code your way through automation to make gaming more efficient if you want to succeed. The overarching goal is to support application-level innovation on Ethereum.

Solidity developers have been drawn to their open approach to competitive game creation as players, eager to test the boundaries of their code.

At the end of the game, the top 20 players will get OG Badge NFTs, another great way to incentivize participation.

Dark Forest has a sustainable reward system, including their committed investors, who get higher rewards as they branch out into the ecosystem. 

The success of Dark Forest may be attributed to the engaging gameplay and the supportive community of developers and players actively involved in the game’s development and growth.

3. Index Coop 

Index Coop is a decentralized autonomous organization (DAO) that operates a family of decentralized finance (DeFi) protocols. The Index Coop community is made up of users who are interested in using and contributing to the protocols, as well as developers who are building new applications and integrations with the platform. 

A factor for its success is the popularity and growth of the DeFi space, which has attracted a large and dedicated user base. 

In order to enable community-led ownership and governance, they have launched a native token (INDEX) that connects the Index Coop with its holders. Important choices like adding indices, managing the community treasury, or updating fee configurations must be made by holders to promote sustainable growth and community engagement.

Their smooth onboarding and well-documented handbook are great examples of the accessibility and robustness of their contents.

Another possible factor is the transparency and decentralized governance of the Index Coop protocols, which allows for greater trust and participation from users! 


Developing communities in web3 calls for a distinct mission and set of guiding principles, a decentralized infrastructure, active involvement and teamwork, decentralized governance, and a sense of ownership and accountability among members. 

Even if great communities don’t just appear overnight, successful web3 communities have the potential to be a significant force for creativity and innovation on the decentralized web. 

What is a key aspect of a well-connected community? 

Did you know?

DOT Ads has been used by some of the world’s leading Crypto & Web3 brands to boost their community. Brands like ArsenalNFT saw a 150% Growth in Discord Registrations (see ArsenalNFT’s case study).

Want to know more? Create a DOT Ads account for free! It takes less than 2 minutes.

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