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Web3 Communities: Best Practices and Examples

web3 community


Web3 communities: the core of web3!

In this article, we will explore the concept of community building, and provide tips on how to create a great and loyal community in web3. We will also examine three use cases of successful communities in web3 and discuss why they are so great.

Web3 is a decentralized and trustless environment where individuals can participate and transact without intermediaries. It is a place where innovative ideas and projects can be developed and implemented without the need for permission from centralized entities. 

One of the key elements of web3 is the creation and cultivation of a strong community. Community building is an essential component of any successful project in the web3 space!

What Does Community Building Mean?

Community building is the process of creating, nurturing, and growing a group of individuals who share common interests, goals, and values. 

In the web3 space, community building is essential for the success of a project. A strong community can provide support, feedback, and engagement for the project. It can also attract new members, investors, and partnerships.

Why Is Community Building So Important for Web3?

Web3 is a decentralized and trustless environment, which means that there are no central entities to govern or regulate the ecosystem. 

In this environment, community building is crucial because it provides a foundation of trust and cooperation among the participants. A strong community can also ensure the long-term sustainability of a project and foster innovation and creativity.

5 Best Tips on How to Create a Great, Loyal Community

1. Define your project’s mission, vision, and values

A clear and concise mission statement will help your community understand what your project stands for and what it hopes to achieve. Sharing your vision and values with your community will also help you attract like-minded individuals who share your goals.

2. Create engaging content

Content is king also when it comes to community building! Creating engaging content is one of the most effective ways to attract and retain a loyal community. Use a variety of media, such as videos, podcasts, blog posts, and social media posts, to keep your community informed and engaged. 

One way to create engaging content is to connect with brand ambassadors. Brand ambassadors are those who are passionate about your brand, product, or service and who are willing to promote it on your behalf.

They can be customers, partners, employees, or influencers who have a strong following on social media or other online platforms.

By connecting with brand ambassadors, you can leverage their existing networks and reach a wider audience with your content.

To connect with them, you can start by identifying individuals or organizations that share your values and mission. Look for people who are already engaged with your brand or who have expressed interest in your projects.

When working with brand ambassadors, it’s important to provide them with the support and resources they need to succeed. This can include access to exclusive content, training and development opportunities, or incentives for their participation. 

3. Foster two-way communication

Communication is essential for building trust and fostering a sense of community. Encourage two-way communication between your project team and the community. Listen to feedback, answer questions, and engage with your community on social media and other platforms, such as Discord or Telegram.

4. Create a rewards system

Incentives are a powerful tool for building a loyal community. Create a rewards system that recognizes and rewards community members for their contributions. This can be in the form of tokens, merchandise, or exclusive access to events.

Gamification is an approach that can be used to make a rewards system more engaging and fun. It involves applying game mechanics and design principles to non-game contexts to encourage participation and engagement. 

This can include elements such as points, badges, leaderboards, quests, and challenges, among others. By incorporating these elements into a rewards system, you can create a more immersive and enjoyable experience for community members, which can help to drive participation and engagement.

Firstly, you need to define the desired behaviors you want to incentivize. This could include activities such as contributing content, sharing your brand on social media, or participating in governance decisions. Once you have identified the desired behaviors, you can determine what types of rewards to offer.

When implementing a rewards system, it’s important to ensure that the rewards are meaningful and aligned with the values and goals of your community. Also, the system should be transparent and easy to use!

5. Build a governance structure

A governance structure can help your community members feel empowered and invested in the project’s success. This structure can include voting mechanisms, community councils, or other forms of democratic decision-making.

One way to build a governance structure in Web3 is to create a DAO (Decentralized Autonomous Organization). It gives community members a direct say in the governance of the network.

Community members can propose and vote on changes to the network’s protocols and rules, which can help to ensure that the network remains aligned with the values and goals of the community.

To create a DAO, you first need to define the governance structure and rules that will govern the organization. This could include elements such as voting rights, decision-making processes, and rules for allocating resources.

Once you have defined the governance structure, you can then create smart contracts that encode the rules and protocols of the DAO on a blockchain.

Once the DAO is created, you can invite community members to become members and participate in the governance process. Community members can propose changes to the network, which are then voted on by the members of the DAO. 

When building a DAO, it’s important to ensure that the governance structure is transparent, inclusive, and aligned with the values and goals of the community. The DAO should also be designed to be resilient and adaptable to changes in the network or external factors.


3 Best Use Cases of Great Communities in Web3


One platform that has mastered the art of community building is Reddit. Reddit is a social news aggregation, web content rating, and discussion website that allows users to submit content. Reddit has a vast user base, with over 52 million daily active users, and over 100,000 active communities or subreddits. 

Reddit has been consistently committed to leveraging blockchain technology and NFTs, and has been adding features that complement and build on the previous ones. They began by airdropping customizable avatars and sold them at reasonable prices, with reselling options on external markets. 

Reddit is dabbling with token-gated communities, granting access to specific subreddits based on avatar ownership. With over 10 million Snoovatars (based on the platform’s mascot Snoo) minted to date and 8 million wallets created, Reddit has quietly become one of the largest and most active NFT/web3 communities in existence.

Reddit knows their users well, and they have been bringing web3-powered great products to their users while gradually educating them on web3. 

The take-away from Reddit’s strategy is that they have successfully introduced web3 technology and NFTs to their users without explicitly using those terms. They did this by creating a fun product, customizable avatars, which users could personalize and invest time and money in. 

Reddit gradually added features like a marketplace for buying, selling, and creating avatars and token-gated communities, which enhanced community building and expanded potential experiences beyond the platform.

2. Okay Bears 

Okay Bears is a Solana-based NFT project that started as a typical Solana-based PFP project during the bear market in April 2022, but has evolved rapidly. 

They have built a strong community and collaborated with the UNHCR and other entities to leverage NFTs to create a culture shift in charitable fundraising. Okay Bears’ mission is to build a sustainable, charitable business by focusing on building a passionate community to support their shared vision. 

They have accomplished a lot in just one year by partnering with the Chicago Bulls’ Lonzo Ball to construct a co-branded basketball court, and raising funds and awareness for men’s health through a partnership with Movember. 

The key takeaway from Okay Bears’ strategy is that they have leveraged NFTs to create a culture shift in charitable fundraising while positively impacting their community and the world.

They have accomplished this by focusing on building a passionate community to support their shared vision and collaborating with reputable organizations like the UNHCR, Movember, and (RED) to raise funds and awareness for various causes.

Moreover, they have unveiled a new business strategy that incorporates more charitable projects, branding, merchandise, and web3-based advertising to elevate their presence on a global scale.

3. Web3 University

Web3 University is an online education platform that aims to bring in as many developers into web3 as possible. They provide education on programming in web3, including creating NFTs, smart contracts, and dApps. 

They collaborate with reputable blockchain organizations to offer free web3 coding education. Their top contributing partner is Alchemy, and together, they offer a 10-week self-paced course called the Road to Web3. 

Web3 University is also a one-stop-shop for developers looking to learn about writing smart contracts, minting NFTs, and building dApps.

Web3 University’s strategy involves community building through providing free education in web3 development. They have a Discord community where developers can meet and participate in challenges, quizzes, and events to further their learning and growth. Overall, their strategy is focused on making web3 education accessible and inclusive for everyone!


In conclusion, community building is an essential component of the web3 ecosystem. As web3 technology is still in its infancy, it is vital to foster a sense of collaboration, learning, and innovation within the community to further its development. 

What is the one thing you’re most excited about when it comes to web3 communities?

Did you know?

DOT Ads has been used by some of the world’s leading Crypto & Web3 brands to boost their community. Brands like ArsenalNFT saw a 150% Growth in Discord Registrations (see ArsenalNFT’s case study).

Want to know more? Create a DOT Ads account for free! It takes less than 2 minutes.

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