MacPost Review: DOT

Review originally published on  MacPost. 

Crypto ad networks are similar to other networks such as Google or Facebook Ads with a critical difference. They are friendly and effective for businesses operating in the crypto & Web3 space. Like other networks, the goal is frequently to raise awareness about a project or solution to drive new business, increase conversions, and boost sales.

Why are Crypto & Web3 Ad Networks Important?

Crypto advertising networks are the quickest and most convenient way to increase revenue and growth metrics. Reaching out to targeted and relevant audiences is an essential first step in any marketing strategy. In many cases, crypto ad networks offer direct access to crypto-interested audiences, which is a valuable asset for any project or business in the space. Furthermore, many Web3  businesses struggle to gain access to traditional advertising channels such as Google or Facebook ads. In this case, crypto networks provide a great alternative.

Summary

DOT is a crypto ad network used by thousands of advertisers such as Huobi, Koinly, and ZenGo. DOT provides audiences interested in Crypto products, Blockchain technologies, NFTs, and other related topics. Over 175 million monthly readers worldwide are available, with geo-location, device, and theme-based targeting options.

Key Benefits

• Hundreds of Crypto Advertisers choose DOT
• 175+ Million Readers Monthly
• Flexible Pricing. Cancel any time.
• Advanced Geo-Targeting & Contextual Targeting Options
• Free Animated Ad Design
• Free Sponsored Articles + Ad Design

Table of Contents

1. Crypto & Web3 Brands

• Free Sponsored Articles + Ad Design
• Targeting Options
• Premium Publishers
• 7 Day Support
• Payment Options

2. Publishers & Content Creators

• Earn More with DOT Fusion
• Direct Advertising Deals
• Lightening Fast Load Times
• 99% Fill Rates
• 7 Day Support

#1. Crypto & Web3 Brands

Crypto & Web3 brands looking for new leads, app installs, registrations, or brand awareness…

DOT’s targeted advertising is intended to generate conversions rather than just clicks. Campaigns are flexible and can be stopped anytime, with no contracts. Advertisers have complete control over their budgets.

Free Sponsored Articles + Free Ad Design

DOT also provides free sponsored articles, creative design, and free campaign management to help you maximize your earnings. If you want the complete access to premium crypto audiences, DOT may be your best choice. Free content is available across the entire DOT media portfolio.

Targeting Options

Audience profiling and geo-targeting are available with a single click to ensure that only relevant audiences are reached. Contextual targeting combines website and ad content to ensure the best match with reader interests.

Premium Publishers

DOT has partnerships with hundreds of Premium Publishers in the crypto, gaming, and Web3 industries. Among the media partners are Coinedition, Benzinga and ForexLive.  Premium ad slots across visible positions are available, ensuring the highest possible click rates.

7-Day Support & Campaign Management

Thousands of crypto brands have trusted DOT with their campaigns since being founded in 2018. Support is available seven days a week in addition to live analytics, and regular updates on marketing strategy.

Crypto and non-Crypto Payment Options

• Credit Card
• Stable Coins USDT, USDC
• ETH
• BTC

Flexible! Pause or cancel at any time.

#2. Publishers & Content Creators

Earn More with DOT Fusion

Fusion is the DOT technology that drives increased Publisher revenue. DOT Fusion is the ideal combination of direct deals, header bidding, and sponsored content in a single package!

Direct Advertising

DOT works with thousands of brands to provide lucrative direct advertising opportunities. DOT’s sales team functions as an extension of your own. With DOT’s direct advertising demand, publishers can attract larger budgets, higher CPMs deals, and more sustainable income.

Lightening Fast Load Times

DOT ad technology is designed to load ads without delay. Page speed is critical for both SEO and monetization. With this in mind, DOT’s solution was built to be resource-light.

99% Fill Rates

DOT provides up to 99% fill rates with optimized backfill thanks to direct deals and DOT’s industry-leading header bidding technology.

7-Day Publisher Support

Human assistance is available seven days a week. Furthermore, self-help guides and resources are available 24 hours a day, 7 days a week, from their well-resourced knowledge base.