Scroll to top

Case Study: Konis Technology Group

Case Study

DOT x Konis Technology Co.

A media group featuring crypto websites

"DOT is our trust-worthy partner that supported our growth even through the bear market!"

Nathen Shao

Head of Advertising

Konis Technology Co. is a media portfolio of crypto and blockchain industry-related websites such as Webscrypto, CryptoIcoAir and Cryptotypist.

Their editorial team brings the latest crypto news to enthusiasts around the world, including topics such as NFT, Metaverse and Airdrop Events.

Konis Technology Group (including WebsCrypto, CryptoIcoAir and Cryptotypist) wanted to expand their reach. They sought to change their strategy and transition towards a Tier 1 traffic focus. They approached DOT seeking effective ad technologies that would allow them to grow their revenue and enlarge their audiences in this geo.

Using DOT’s Fusion formula (including both programmatic and direct advertising), Konis Technology Group doubled their traffic (for WebsCrypto), achieved 2X revenue, and high fill-rates!

The Challenges

Low Fill-Rates

Expand Outreach

Multi-Site Support

“With DOT, we quickly started to expand towards Tier 1 traffic. We were able to achieve fantastic revenue growth and high fill-rates. What’s more, we had the DOT team to support us throughout the entire process!”

The Solutions

1. Access to DOT | Fusion Ad Demand

SmartRefreshIcon

Fusion Technology including Ad Demand from both Direct Sources + Programmatic ensures sky high CPM’s and Fill Rates.

2. Access to DOT | Analytics Portal

The DOT | Analytics Portal provides Konis Technology Group with superior insight into earned ad revenues and engagement metrics. 24/7 progress monitoring for all their websites.

 

Results Seen

+112%

Revenue Growth

+257%

More Ad Impressions

“We wanted to improve our strategy and move towards Tier 1 traffic. DOT was extremely helpful to us in reaching our goals, and we’re happy to be expanding within Australian and American markets.”

"DOT became our #1 monetisation partner, in only 3 months!"

Nathen Shao

Head of Advertising

Let's Talk

Ioana Lungu
Posted by Ioana Lungu
February 6, 2023

Top DAOs to Follow in 2023

TL;DR DAO stands for Decentralized Autonomous Organizations. DAOs can unite communities across...

Read More
Ioana Lungu
Posted by Ioana Lungu
January 19, 2023

Crypto Derivatives - What are they & How are they used?

Introduction Derivative instruments are a complex, but popular tool that is used...

Read More
Ioana Lungu
Posted by Ioana Lungu
January 10, 2023

Web3 Community Building: All you need to know

Introduction Building communities in web3 is probably the core and one of...

Read More
Ioana Lungu
Posted by Ioana Lungu
December 28, 2022

7 Best Web3 & Crypto Conferences 2023

We couldn’t be more excited about 2023 and the advancement of all...

Read More
Ioana Lungu
Posted by Ioana Lungu
December 14, 2022

Best DeFi Projects to Follow in 2023

If you need a quick introduction to DeFi, check out this article....

Read More
Ioana Lungu
Posted by Ioana Lungu
December 14, 2022

Post-FTX collapse - DeFi rising

Introduction  The first half of November was, by far, the wildest part...

Read More

Choose your resource

Blog

View
Case Studies

View