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Case Study: Nairametrics

Case Study

DOT | Nairametrics

#1 for Business & Investment in Nigeria


"With DOT we have grown revenue dramatically and received incredible support throughout"

Chimauche Njoku
Head of Data

Nairametrics is one of Nigeria's most prominent and respected publications with a focus on Business & Investment news. 10+ million monthly readers.

The Challenges

Limited access to new ad formats

Protection of user experience

Significant revenue growth

Nairametrics sought access to innovative new ad technologies allowing them to both grow revenue whilst maintaining a positive user experience.

The Solutions

1. Access to DOT | Smart Refresh


Smart refresh technology increases paid impressions whilst maintaining incredible ad viewability

2. Access to DOT | Analytics Portal


The DOT | Analytics Portal provides Nairametrics with superior insight into earned ad revenues and engagement metrics

Results Seen


Average Increase in Revenue


Ad Viewability of 93%+ on DOT Ad Units

"DOT are our trusted partners and we thank them for their reliable and effective service"

Chimauche Njoku
Head of Data

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