Article originally published on Finance Magnates.
The crypto bear market is holding no prisoners. Whilst June 2022 was the most shocking month for asset valuations, the weakness has persisted. Prices have collapsed, and many crypto investors of all sizes have suffered losses on their investments. Although divided, some analysts say we’re not yet at the bottom. A daunting prospect for the thousands of smart and innovative crypto startups vying for both consumer and institutional attention.
However, in an attempt to see the light, we must be reminded of the many innovative new crypto projects being released into the wild almost daily – each expanding the potential of web3, exploring the power of NFTs, utilizing the capability of DAOs, and so on. There are many reasons to feel optimistic with regards to the future of crypto.
Whilst CeFi in the form of Celsius and BlockFi drew negative headlines (and rightly so), DeFi platforms like Aave, Compound, and UniSwap have demonstrated incredible resilience against the current storm. DeFi is not an empty house of cards. Its foundations are rock solid and totally transparent.
Bear markets aren’t fun, yet not all brands are simply trying to survive, many are using the opportunity to invest in their team, product, and marketing in spite of the context. The web3 space has tremendous potential! When bear markets rage, bull markets follow.
But how are crypto businesses growing right now? The answer lies in smart use of proven marketing strategies from crypto focused advertising, through to SEO boosting content. By expanding into the void left by exiting market participants, the most strategic crypto brands are growing their market share and positioning themselves well for the global recovery. It is no wonder then that Changpeng Zhao, co-founder and CEO of Binance, the world’s largest crypto exchange has publicly declared his intent to ‘take advantage of the downturn’ (source).
DOT is another such company focused on this very strategy. DOT is a premium Crypto Ad Network assisting ambitious crypto projects with growth during this bear period. They connect popular crypto media outlets with ambitious brands looking for maximum market impact.
For the crypto brands (advertisers) hungry for growth, access to DOT’s 175 million+ crypto-interested readers monthly must be a tantalizing prospect. Thousands of brands and publishers have already taken advantage across Crypto, Blockchain, NFT, DeFi, Gaming, and others. The solution offers direct access to both casual, and professional crypto-interested individuals alike.
For content creators (publishers) in the space, DOT operates in the sweet spot between premium display advertising and sponsored content. High ad fill rates, CPM’s and ultimately revenue are the result. This innovative revenue mix has been labeled ‘DOT Fusion’.
Businesses like Binance, and DOT are demonstrating that growth during downturns is not only desirable, but also possible with the right marketing mix, strategic foresight, and ambition.
Growth is never easy, but with the right tools and mindset even bear markets can present the best of opportunities!